Our Services
Clarity and guidance around how businesses are discovered across search, local, and AI-driven environments.
OP Search Lab provides search visibility advisory services designed to help businesses understand how they are discovered — and why visibility can feel inconsistent as search, local discovery, and AI continue to evolve.
Our work focuses on interpretation, clarity, and decision support. We help leaders make sense of complex visibility signals so they can decide what matters, what doesn’t, and where to focus next — without chasing tactics or trends.
Search Visibility (SEO + AEO)
Local Visibility & Discoverability
AI & Search Insight
Search visibility is no longer just about keywords or rankings. It’s about how search engines and AI systems interpret a business — its relevance, authority, and clarity.
This service focuses on helping businesses understand:
How their website communicates what they do and who it’s for
Where search intent aligns (or doesn’t) with messaging and structure
How AI-generated summaries and answers surface business information
Which visibility signals are meaningful today — and which can be ignored
This work is interpretive and system-level. We do not focus on keyword execution or content production. Instead, we help leaders understand how visibility works so decisions are grounded in context rather than assumptions.
For many businesses, local search and maps play a central role in discovery — yet local visibility is often misunderstood.
This service focuses on understanding:
How a business appears across local search and mapping environments
The role of Google Business Profile (where applicable) and data accuracy
How trust signals such as reviews and consistency influence local discovery
How local competitors are positioned within the same context
Rather than treating local visibility as a checklist or posting exercise, we focus on clarity — helping businesses understand where they appear, why visibility fluctuates, and what signals actually influence local discovery.
AI is increasingly shaping how businesses are discovered, summarized, and evaluated — but its role is often overstated or misunderstood.
This service helps businesses understand:
How AI-generated summaries and search experiences influence visibility
Where AI meaningfully affects discovery today — and where it doesn’t
How clarity, consistency, and trust shape AI interpretation over time
What being “AI-aware” actually means for visibility and decision-making
This work is insight-led, grounded in real-world observation, and intentionally non-speculative. The goal is to help leaders understand how AI fits into the broader visibility landscape.
Visibility Review
The Visibility Review is a structured assessment designed to bring clarity to how a business is discovered across modern search environments.
Using OP Search Lab’s Visibility Score framework, the review focuses on:
How clearly and consistently a business appears across search, local discovery, trust signals, and competitive context
Where visibility feels aligned — and where it breaks down
Which signals are meaningful today, and which can be deprioritized
Each review is grounded in:
Real visibility signals and platform data
Direct observation of search and local environments
Interpretation informed by the business, its market, and its competitive landscape
The purpose of the Visibility Review is to:
Provide a diagnostic snapshot of current visibility
Help leaders understand where they stand
Clarify what deserves attention next — without relying on generic benchmarks or automated reports
The Visibility Review is often the starting point for ongoing advisory work, but it can also stand on its own as a one-time assessment. It is directional and interpretive by design, supporting informed decision-making as search behavior and AI-driven discovery continue to evolve